The celebrations for World Tourism Day 2024, observed annually on September 27, have commenced with enthusiasm. With each passing year, this day highlights its role in fostering global relationships, economic growth, and sustainability. The 44th year of celebration comes with the theme of “Tourism and Peace,” a powerful message reflecting tourism’s potential to bridge continents and bring people together.
Each year, a different country hosts the official celebrations, where leaders and representatives from the United Nations World Tourism Organization (UNWTO) and other countries gather to commemorate this special day. For 2024, Georgia has been chosen to host the event, with celebrations taking place in its vibrant capital, Tbilisi.
The history of World Tourism Day
World Tourism Day was first celebrated in 1980 by the UNWTO, marking the adoption of its statutes on September 27, 1970. This date was chosen to recognize the contribution of tourism to global economic growth, cultural exchange, and the promotion of peace. Over the past four decades, this celebration has grown in importance, reflecting the expanding influence of tourism across the globe.
World Tourism Day 2024 celebrations in India
India, known for its diverse and vibrant tourism landscape, is also gearing up to celebrate World Tourism Day 2024. In states like Rajasthan, Goa, and Kerala, where tourism plays a key role, festivities have already begun. In Rajasthan, the pink city of Jaipur is offering free entry to major tourist attractions, including its majestic forts, as a gesture to encourage more visitors to appreciate the region’s historical marvels.
Goa, with its pristine beaches and unique blend of Indian and Portuguese cultures, has scheduled beach festivals, cultural exhibitions, and interactive sessions on local heritage and crafts for tourists. Similarly, Kerala, known as “God’s Own Country,” has lined up traditional boat races, yoga workshops, and Ayurvedic wellness experiences to promote its cultural and natural wealth.
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Across the country, conferences, tourism fairs, and awareness campaigns are being conducted to promote responsible tourism and sustainable practices.
India: Where Atithi Devo Bhava comes to life
The essence of Indian hospitality is deeply rooted in its cultural philosophy of Atithi Devo Bhava, meaning “The Guest is God.” This age-old tradition underpins India’s approach to tourism, ensuring that visitors are treated with respect and care. The Incredible India campaign, which showcases the country’s rich cultural, historical, and natural attractions, further promotes this spirit of hospitality. With its ever-changing demographics and landscapes, India offers an unparalleled variety of experiences for travelers, from serene Himalayan retreats to bustling cityscapes.
World Tourism Day 2024: Georgia as host
Georgia is renowned for its rich cultural heritage and natural beauty. From the stunning Caucasus Mountains to its ancient cities and monasteries, Georgia offers a blend of history, tradition, and breathtaking landscapes. Its reputation for hospitality, delicious cuisine, and renowned wines further solidifies its place as a must-visit destination. For World Tourism Day 2024, Georgia’s legacy as a crossroads of civilizations adds special significance to the theme of peace and understanding through tourism.
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Responsible tourism: A global necessity
Each year, billions of tourists travel across the globe, contributing significantly to local and global economies. Tourism promotes job creation, infrastructure development, and cultural exchange. However, it is equally important to recognize the responsibilities that come with it.
Tourists and hosts alike must respect local cultures and traditions, ensuring that destinations are not overexploited for short-term gains. Safety, especially women’s safety, must be a priority, and sustainable practices should be encouraged, such as reducing plastic pollution by avoiding single-use water bottles. Additionally, maintaining proper contact with foreign embassies for emergencies is crucial for a safe travel experience.
By promoting responsible tourism, we ensure that travel benefits both host communities and visitors without compromising the integrity of the destination.
Travel: A path to personal growth and cultural understanding
As we travel around the world, we learn to appreciate different perspectives, which in turn cultivates peace and unity. In essence, travel encourages personal growth, deepens cultural appreciation, and lays the foundation for a more interconnected world.
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Join the celebration!
Whether you are exploring the ancient ruins of Machu Picchu in Peru, marveling at the majestic Great Wall of China, or soaking in the vibrant culture of Paris, this day is a celebration of the traveler in all of us. Let us come together to cherish the beauty of our planet and its diverse cultures from every corner of the world!
[…] Read this also: World Tourism Day 2024: Celebrating “Tourism and Peace” […]
[…] Read this also: World Tourism Day 2024: Celebrating “Tourism and Peace” […]