500 Million Followers, 3 Mega Brands, 1 Wild Ride: Logan Paul and MrBeast in India

Global internet stars bring Feastables, Prime Hydration, and Maverick Clothing to Mumbai, sparking excitement among fans and influencers alike.

Mumbai experienced an electrifying weekend as YouTube sensations Logan Paul and MrBeast (James Stephen Donaldson) made a dynamic entry into India, captivating fans, influencers, and media. Known for their viral stunts and immense influence, the duo touched down in Mumbai for a series of high-energy brand launches, accompanied by KSI (JJ Olatunji), and took the city by storm.

A Three-Brand Extravaganza: Feastables, Prime Hydration, and Maverick Clothing

With over 500 million followers worldwide, Logan Paul and MrBeast have become household names for young audiences across the globe.

MrBeast’s Feastables, Prime Hydration, and Logan Paul's Maverick Clothing dominate the scene, setting the stage for a global influencer takeover in India.
MrBeast’s Feastables, Prime Hydration, and Logan Paul’s Maverick Clothing dominate the scene, setting the stage for a global influencer takeover in India.

Their visit marks the launch of three of their most popular brands into the Indian market:

  • Feastables: MrBeast’s widely acclaimed chocolate brand aims to bring high-quality, unique flavors to the chocolate-loving audience of India. Feastables, launched with great fanfare, is now available to Indian consumers and seeks to establish itself in the premium chocolate segment. “India, you guys rock!” MrBeast shared enthusiastically on social media, capturing the excitement of fans eager to try his latest offering.

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  • Prime Hydration: Co-founded by Logan Paul and KSI, Prime is a hydration drink that has gained international success among health and fitness enthusiasts. Launching with a selection of eight flavors, Prime offers an alternative in India’s competitive energy drink market. Known for its robust branding, Prime’s India debut is anticipated to resonate with younger audiences seeking new and premium beverage options.

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  • Maverick Clothing: Although not directly launched during the trip, Maverick Clothing represents Logan Paul’s influential lifestyle brand. Known for its bold styles, Maverick complements Paul’s adventurous personality and his dynamic online presence. The brand serves as a cornerstone of Logan’s ventures and underscores his influence in the lifestyle and apparel space.
Embracing the Indian Spirit: From Rolls Royce to Rickshaw

The YouTubers’ Indian journey kicked off in style when they arrived late Saturday night, with Logan Paul stepping out of a luxurious Rolls Royce and MrBeast greeting fans with fist bumps and selfies. The real highlight, however, was their autorickshaw ride through the bustling streets of Mumbai, blending local flair with their larger-than-life persona.

From luxurious Rolls Royce to Mumbai’s iconic auto-rickshaw—Logan Paul, MrBeast, and KSI enjoy the vibrant streets of India, greeting fans with enthusiasm.
From luxurious Rolls Royce to Mumbai’s iconic auto-rickshaw—Logan Paul, MrBeast, and KSI enjoy the vibrant streets of India, greeting fans with enthusiasm.

The YouTube stars were quick to engage with fans and paparazzi along the way. “How’s it going?” MrBeast asked the crowd, while Logan flashed a smile and displayed the Feastables chocolate bar, making the crowd roar with excitement. KSI, too, joined in on the rickshaw fun, sharing the experience on social media with his fans, calling it “crazy.”

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Bollywood Connections and Influencer Engagements

The global stars didn’t stop at fan interactions—they also engaged with Bollywood celebrities and local influencers, bringing together two powerful entertainment worlds. Actress Shilpa Shetty shared a photo with Logan Paul and MrBeast, which quickly went viral.

ollywood meets the YouTube elite: Shilpa Shetty poses with Logan Paul and MrBeast, showing off the growing ties between entertainment and influencer culture in India.

Collaborations with Indian YouTube star CarryMinati were also planned, amplifying the stars’ reach and deepening their connection with Indian audiences.

Leveraging Social Media to Propel Brands

The launch of Feastables, Prime Hydration, and the influence of Maverick Clothing marks a significant push for creator-led brands in India, tapping into a burgeoning consumer base. By leveraging their 500 million+ global followers, Logan Paul and MrBeast are pioneering a new wave of creator-driven business ventures in India, providing inspiration to Indian influencers and solidifying their presence in international markets.

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As fans trailed their every move, these digital titans demonstrated the power of social media in bridging cultural divides, further expanding their brands and influence through direct engagement with a loyal fanbase.

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Kishori Baheti
Kishori Baheti

Finance MBA student with a passion for current events, seeking a content writing position to leverage my research and writing skills.

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